.jpg)
Turnkey Advertising Campaigns and Consulting
MARKETING BUILT FOR FAIRS
Founded by a group of creative marketers with a love for Fairs and a long history in both private and public sectors, Fairwise provides first class creative and strategic consulting in a way that brings the cost down for everyone.
We deliver Ad campaigns that motivate audiences to get out to the Fair.
The life blood of any Fair is attendance and most Fairs do not get:
-
Creative that rises to the level of the need
-
The resources to deliver the kinds of ad/marketing that is required in the modern day (Social Media, Radio, Web, Outdoor, etc)
-
Access to the kinds of creative and strategic support that they deserve
-
And when they do get high end creative, it is executed by agencies more interested in winning awards than creating campaigns that work for the Fairs
THE THREE PILLARS OF FAMILY FAIR FUN
ANIMALS
FOOD
RIDES
For 2024, Fairwise is already working on its first seven new campaigns. All creative will lean into vibrant colors and imagery that captures the energy of these three Pillars of Family Fair Fun
BLUE RIBBON CREATIVE
Fairs will be able to license a whole campaign that is updated with their Fair Logo, specific Call to Action (Website, Event dates), and in some cases color palette.
For the 2024 launch Fairwise will have 7 campaigns from which to choose.
The License fee will cover limited one season use of finished art deliverables to promote the event. This includes Billboard, Web Banners, Social Media, etc.
The amount of the License Fee is tiered by the Size of the event – One Weekend, One Week, or Two Plus Weeks in Length.
STRATEGY & CONSULTING
Fairwise also provides strategy and consulting for each Licensee/Fair.
Strategy support includes:
-
Marketing
-
Media
-
Social Media
-
Programming – talent, acts, integration to ad campaign
-
Development – fundraising, grant writing
-
Ticketing – automation, partnering, etc
Your success is our success.
ABOUT US
Jeff Kooring – former Director of Sales & Marketing, Utah State Fair 2013 to 2019
Marketing and Ops leader with companies such as the Sundance Institute, Utah State Fair, Maverik Center, etc
Mike Terrell – former Art Director, mediaRif (Agency of record for Utah State Fair 2014 to 2020)
Award winning designer, animator and filmmaker, worked with clients such as Young Living, Dentrix, Rain Bird, etc
Ben Fuller – former Director of Client Services & Strategy, mediaRif
20 years as a Sales and Marketing leader, having worked with clients like Dell Technologies, Microsoft, Intel, University of Utah, Children’s Center Utah, etc
